Starbucks Who? Leaving Corporate Symbols For…Tea




Across the nation, tea is one of the strongest trends at the moment. Are young adults getting tired of Starbucks filling the landscape or do they need even more variation? Whatever the case may be, from corner teashops to supermarket aisles, tea is everywhere. The post-dot com and post-war landscape has resulted in people moving at a slower pace and focusing on values, spirituality and quality of life more than they did in the 80’s and 90’s when the mentality was markedly more work-driven. Since the dot-com heyday, Starbucks has been popping up on every corner to satisfy the person who wants their caffeine on the go. Yet Starbucks has now become an image of Middle America and the homogenization of the country (if not the Western world). Recent news that tea helps to boost immunity is only part of the reason that teahouses are now replacing the popularity of Starbucks.

In Chicago, Argo Tea is ready to take on coffee with its flagship store at Armitage and Sheffield. Argo Tea serves a multitude of varieties and customers can choose from many loose teas to take with them. It will be the Starbucks of Tea. http://www.argotea.com/ . Other shops in Chicago include Aion (2135 W. Division) which offers 100 loose varieties. Tea brands popular in Chicago include Mighty Leaf, a tea company founded in San Francisco which is finding its products enjoyed by many Chicagoan’s. Mighty Leaf sells innovative black, flavored black, green and herbal & fruited teas. http://www.mightyleaf.com/ . ITO EN Tea's Tea is found in 16 oz plastic bottles. No need to infuse just open and drink or warm it up if needed. They also have a great variety of Green tea concoctions.


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The Lambesis Research Group specializes in qualitative brand research with young adults using innovative ethnographic and creative expressive techniques. Multimedia research reports and briefings provide marketing, creative and design teams with deeper insights into young adult trendsetter attitudes and behaviors.


Executive Editor : Claire Brooks
Editor: Shannon Sindici
Producer: Tonia Lowe

Writers: Rachel Ayala, Brian Pettit, Minh Phan, Dina Pugh
Design & Programming: George A. Salazar, Chester McLaughlin


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