Bring Argo Tea to your shelf
At the intersection of health and flavor, Argo is an impossibly good ready-to-drink beverage that your customers crave every day. On the shelf, it is a premium product that is optimized for replenishable business performance. For more information on carrying Argo Tea at your retail locations, please contact us at firstname.lastname@example.org or fill out our contact form.
The Tea Opportunity
As health-conscious consumers continue to reduce their soda intake, RTD Teas has evolved to be one of the fastest growing categories of beverage in the world, with a projected sales of $9.4B in the U.S. alone by 2024. Craft Tea brands are growing at an even faster rate, especially ones that promise to deliver the health and functionality that is top-of-mind for next generation consumers.
SOURCE: Data from Mintel Report – Tea and RTDs, US August 2019
Where Argo Fits
On the shelf, lower price-point ($.50–$1.50) offerings are dominated by similar tasting products that may compromise on quality. High price-point offerings ($3–$4) serve too small a market and have limited appeal to price conscious consumers. Argo sits at the intersection of quality and affordability— “The Sweet Spot” ($1.99–$2.99)—that delivers the premium experience consumers demand at the price point that satisfies their budgets and their commitment to health. And for retailers, Argo quality translates into higher margins and gross sales. >
The Data Speaks For Itself
Since its 2020 national relaunch in a major drug chain, Argo has regained its status as a category leader and is simply outperforming the competition:
- 3rd in unit sales
- 2nd in sales dollars per facing
- 2nd in average price per unit
For more information on carrying Argo Tea at your retail locations, please contact us at email@example.com or fill out our contact form.